AI for Operators.
Not Theorists.
We don't just advise — we embed. Strategy, implementation, and fractional AI leadership that ships real results.
AI Consulting
Applied AI implementation. Embedded in your operations.
Digital Studio
Digital products, platforms, and brand experiences built to perform.
Investments
Strategic investments in companies where execution meets insight.
Profile
Josh Sigel — Founder & CEO
The world's first connected kitchen platform. Led as COO from founding through international scale.
Technology strategy and digital transformation for one of the world's most iconic consumer brands.
Operational technology and innovation strategy for a leading hospitality and restaurant group.
AI-powered coordination layer for perishable supply chains. Dispute resolution and recovery orchestration at scale.
Business intelligence and digital transformation platform for the global licensing industry. Data-driven insights at enterprise scale.
Social-driven growth platform that turns customer advocacy into scalable acquisition. Referral intelligence for leading consumer brands.
New York-style pizzeria with a Texas edge. Locally owned, multi-location restaurant brand in Austin, TX.
We invest where we can add operational value — not just capital.
Josh Sigel
Twenty years building at the intersection of operations, technology, and food systems — from the boardrooms of the world's largest natural food distributor to the founding team of the connected kitchen.
I've been a CEO, COO, CIO, a founding team member, a Deloitte strategist, and a venture builder. Today, I run Lasso Ventures to bring that same operator's mindset to companies navigating AI — because the gap between “AI strategy” and “AI that actually works” is where most businesses stall.
I don't advise from the sidelines. I embed, I build, and I stay until it works.