An operator-led platform that implements AI, builds digital products, invests in what we believe, and stays until it works.
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01
AI Consulting
Applied AI implementation. Embedded in your operations.
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02
Digital Studio
Digital products, platforms, and brand experiences built to perform.
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03
Investments
Strategic investments in companies where execution meets insight.
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04
Profile
Josh Lasso — Founder & CEO
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Digital Studio
Digital products that perform.
We design and build digital products, platforms, and brand experiences from zero to launch — combining product thinking, engineering craft, and operational know-how to create things that actually work in the market.
Connected Kitchen
Innit
The world's first connected kitchen platform. Led as COO from founding through international scale.
Digital Transformation
Martha Stewart
Technology strategy and digital transformation for one of the world's most iconic consumer brands.
Hospitality Tech
SHO Group
Operational technology and innovation strategy for a leading hospitality and restaurant group.
Investments
Backing operators who build.
Platform
Fabrick
AI-powered coordination layer for perishable supply chains. Dispute resolution and recovery orchestration at scale.
Fintech
Playbook
Next-generation financial platform bringing institutional-grade trading frameworks to everyday investors.
We invest where we can add operational value — not just capital.
About
Josh Lasso
Founder & CEO
Twenty years building at the intersection of operations, technology, and food systems — from the boardrooms of the world's largest natural food distributor to the founding team of the connected kitchen.
I've been a COO, a founding team member, a Deloitte strategist, and a venture builder. Today, I run Lasso Ventures to bring that same operator's mindset to companies navigating AI — because the gap between “AI strategy” and “AI that actually works” is where most businesses stall.
I don't advise from the sidelines. I embed, I build, and I stay until it works.