We don't just advise — we embed. Strategy, implementation, and fractional AI leadership that ships real results.
Applied AI implementation. Embedded in your operations.
Digital products, platforms, and brand experiences built to perform.
Strategic investments in companies where execution meets insight.
Josh Sigel — Founder & CEO
The world's first connected kitchen platform. Led as COO from founding through international scale.
Technology strategy and digital transformation for one of the world's most iconic consumer brands.
Operational technology and innovation strategy for a leading hospitality and restaurant group.
AI-powered coordination layer for perishable supply chains. Dispute resolution and recovery orchestration at scale.
Next-generation financial platform bringing institutional-grade trading frameworks to everyday investors.
We invest where we can add operational value — not just capital.
Twenty years building at the intersection of operations, technology, and food systems — from the boardrooms of the world's largest natural food distributor to the founding team of the connected kitchen.
I've been a COO, a founding team member, a Deloitte strategist, and a venture builder. Today, I run Lasso Ventures to bring that same operator's mindset to companies navigating AI — because the gap between “AI strategy” and “AI that actually works” is where most businesses stall.
I don't advise from the sidelines. I embed, I build, and I stay until it works.