AI consulting, implementation, and operations

Put AI to work in the business you run.

We bring operating experience and technical capability to the work you need to improve. From a focused process to a custom platform, we design, build, and manage practical AI systems that fit your business.

Based in Las Vegas. Working with businesses nationwide.

Explore the work

See what changes
when the inputs change.

Try an operating handoff and an AI business case. Switch scenarios, adjust assumptions, and inspect the result in our interactive workbench.

Illustrative simulations with fictional data. No sign-up required.

Josh Sigel, founder of Lasso
Led by an operator

Technology decisions shaped by business experience.

Lasso founder Josh Sigel brings more than 20 years of experience across technology, retail, distribution, and hospitality. His background includes technology leadership at UNFI and a founding-team role at Innit.

At Lasso, he leads the work from the business priority through system design and delivery, with a team of builders and AI practitioners.

AI without the bullshit.

We speak plainly, keep the process proportionate to the job, and focus on getting useful work done. Clear outcomes, practical implementation, and an honest account of the results.

01
Define the result
Start with your operating priority. Agree on the baseline, constraints, and result the work needs to produce.
02
Design around your team
Map the people, data, and tools involved. Decide what AI handles and where a person reviews the work.
03
Build and test
Build the system, connect the tools, and test normal tasks and exceptions with the people who will use it.
04
Adopt and improve
Prepare people to use the system, agree who owns support, and compare results with the business case. Use what we learn to improve the work.
Start a conversation

What work would you most like to improve?

Tell us where your team is spending time, waiting on information, or working around a system. We will help you assess whether AI is a useful next step.