For reporters, producers, and hosts

Media resources.

A closer look at AI in the business world.

We bring operating experience and technical capability to practical business problems. Explore the work, check the background, and bring us a question worth unpacking.

Company
Lasso
Based in
Las Vegas, Nevada
Working with
Businesses nationwide
A place to begin

Try it. Change it. Question it.

Our public workbench lets you explore the decisions behind an operating workflow and an AI business case.

Switch scenarios, change assumptions, and download the resulting brief. Each example explains what it demonstrates and where its limits are.

These are interactive simulations with fictional data and preset rules. They do not call a live AI model or represent client results.

OPEN WORKBENCHFrom the input
to the decision.
Open the showcase
Possible conversations

Questions with something to show.

What AI looks like between shifts.

A concrete way to explore hospitality operations: turn scattered notes into a handoff, inspect unresolved questions, and identify who needs to act. Our fictional scenarios make the decisions visible.

Explore the operations example

When time saved becomes business value.

Change the assumptions in a business case and see how review time, adoption, operating costs, and implementation costs affect the result. Explore the difference between freed capacity and cash savings.

Explore the economics example

What it takes to make the change stick.

Technology enters a business with existing tools, habits, and responsibilities. Discuss the work around implementation: employee communication, training, adoption, ownership, and measuring results.

Read The Operator’s AI Test (PDF)
Background

Meet Josh Sigel.

Josh Sigel, founder of Lasso

Josh is the founder of Lasso, based in Las Vegas.

His background combines business operations and technology. Earlier roles include chief operating officer at Innit, chief information officer at Natural Markets Food Group, technology leadership at UNFI, and consulting at Deloitte.

At Lasso, he works alongside business leaders to shape practical approaches to AI, build and implement solutions, and connect the work to operating results.

Career background: Emory Business, October 2017. These are historical roles, separate from Lasso’s client work.

For your notes

Lasso, in a paragraph.

Lasso is an AI implementation and operations firm based in Las Vegas, working with established businesses across the United States. We combine operating experience and technical capability to shape, build, implement, and manage practical solutions. Our work includes advisory, custom systems, managed AI workflows, and the adoption and change needed to make those solutions useful in daily operations.

Get in touch

Bring us the question behind the story.

For an interview, background conversation, or demonstration, contact Josh directly with your topic, format, and deadline.